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Hidden Valley Salad Dressings Adds Gluten Free Promise to Packaging

The makers of Hidden Valley® Salad Dressings have added a “Gluten Free” logo to bottles and dry packets of its signature Original Ranch® dressing as well as much of its Farmhouse Originals product line. Packages with the new logo should appear on store shelves this summer.

The packaging change is designed to help the millions of Americans who want to avoid gluten to shop with confidence. While gluten-containing grains—namely rye, wheat and barley—were not previously included in Hidden Valley Salad Dressings, the new packaging reflects a stronger and clearer assurance to the growing number of people who are seeking gluten-free products.

“What we’ve done is taken the added step of auditing our supply chain and securing guarantees that there are no ingredients that contain or are derived from gluten-containing grains,” said Shaunte Mears-Watkins, marketing manager for the Hidden Valley brand.

The facilities manufacturing Hidden Valley products have stringent allergen control programs to prevent cross-contamination and all of the products listed as gluten free undergo scheduled testing to ensure that the quality of the claim matches the quality of the products.

In addition to the packaging change, the makers of Hidden Valley Salad Dressings have teamed up with the Celiac Disease Foundation (CDF), the leading national Celiac disease organization, to further communicate Hidden Valley’s gluten free promise and to help support the foundation’s efforts to represent the needs and concerns of the Celiac community and raise awareness for early diagnosis of the disease.


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