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Luna Introduces New Fiber Line

Last updated on August 16th, 2012 at 12:05 pm

Luna® Fiber is a new high-fiber snack that provides the essential nutrients women need most. The soft-baked and fruit-filled bar is designed to curb hunger and satisfy women’s cravings between meals.

“Most women want more fiber, but we found that women cite taste as the top barrier to eating more of it,” said Paula Connelly, Luna brand director. “With Luna Fiber, we provide a nutritious snack that is also a great escape from the bland taste usually associated with fiber-rich products.”

Luna Fiber comes in three flavors: Peanut Butter Strawberry, Blueberry Vanilla and Chocolate Raspberry. Each bar has 7g of fiber and 110-120 calories. Each contains the Core 4™ vitamins and minerals: calcium, folic acid, iron and vitamin D.

Luna Fiber will be available in stores nationwide in May. It also can be found online at www.lunabar.com with a SRP of $1.39.


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