Equipment & Technology Southeast Southwest

Brookshire’s Rolls Out Program to Offer Fuel Savings

Brookshire Grocery Co. officials have announced a company-wide rollout of a new concept to reward Brookshire’s customers with savings on fuel and groceries called YourPoints.

Now, in all 119 Brookshire’s stores in Texas, Louisiana, and Arkansas, customers shopping with a registered Thank You Card (the store’s frequent shopper card) will earn one YourPoint per dollar on most purchases.

For every 100 YourPoints earned the customer can redeem them to save 10 cents per gallon on fuel, and those savings can be “stacked” to increase the customer’s discount. For example, 500 YourPoints are redeemable for a savings of 50 cents per gallon on fuel. Customers also have the option to redeem 500 YourPoints for a 5 percent discount applied to a grocery purchase of their choice.

“We’re glad to bring the YourPoints program to all Brookshire’s stores,” said Rick Ellis, VP marketing. “Truly rewarding shoppers for their loyalty is something Brookshire’s has wanted to accomplish for a long time. The YourPoints reward program can help customers better manage their household budget.”

YourPoints are automatically loaded onto the Thank You Card across multiple shopping trips. There are no receipts or coupons to keep up with. And there is no limit on how many YourPoints customers can earn.

YourPoints can be redeemed for discounts on fuel or groceries at Brookshire’s stores and fuel centers. In addition, the company’s Super 1 Foods fuel centers, Express Lane stores in Celina, Corsicana and Seven Points, Texas, the Zippy B store in Natchitoches, La., and the FRESH by Brookshire’s store in Tyler can redeem YourPoints for fuel purchases.

If a customer has already registered at, he or she is automatically enrolled in YourPoints. If not, customers can register their Thank You Card online at or by downloading Brookshire’s App for iPhone or Android. Customers can also use a new kiosk inside the store to register and begin earning YourPoints. For complete details, terms and conditions, customers can visit or their Brookshire’s store.

“We are excited about this opportunity to offer customers great savings on fuel and groceries,” said BGC President and CEO Rick Rayford. “Through outstanding customer service and YourPoints we are certain to provide a great food and shopping experience.”


About the author


An 11-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.

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