C&K Market Inc., operating 62 stores in Oregon and California under the banners Ray’s Food Place, Shop Smart, and C&K Market, has signed with Accelitec Inc., to launch a Customer Relationship Management platform.
The launch of this new platform is an exciting step forward for the family owned and privately held Brookings,Ore.-based company, according to C&K officials. Customer benefits will include: customer interest clubs, load-to-card coupons, personalized offers; and a point system that rewards customers with in-store credits that can be used to purchase anything in the store.
Terry Spencer, VP of merchandising and marketing for C&K, said, “Our goal is to provide our customers with the best possible shopping experience every time they visit one of our stores. We see this program as a way to give customers more of what they want, gaining their feedback and insights quicker so that we can provide service in our stores that no other retailer can touch.”
The platform will be part of a larger marketing and advertising push on which the company is embarking. It is centered around customer service, community involvement and creating customer value. This is the first customer loyalty card venture for the company since its founding in 1956.