True Lemon, which offers 100 percent natural products as an alternative to artificial flavoring for beverages, is celebrating people who keep it true with the “Who’s Your Trudy?” Facebook sweepstakes.
The sweepstakes was launched in conjunction with the debut of the company’s national advertising campaign, which introduces Trudy, True Lemon’s brand ambassador.
Trudy is on a mission to help people stay true to themselves by giving them a “truth out”—a reminder to keep it true, no matter what. Trudy is featured in True Lemon’s television commercials, website and YouTube videos showing people how to get real flavor from real fruit.
“Our Trudy helps keep people true by reminding them to keep the artificial sweeteners, colors and chemicals out of their water,” said Heidi Carney, vice president of marketing for True Citrus. “So we wanted to celebrate the person in each of our lives who helps keep us true. ‘Who’s Your Trudy’ means recognizing the person in your life who always tells you the truth, who gives you the best advice and who keeps you on course. Tell us and you can win some fabulous prizes!”
The Sweepstakes Grand Prize, valued at almost $5,000, includes a trip for two to a luxurious Miami South Beach hotel with airfare, a $750 spa gift card, an EllenAllen Annapolis Eastport handbag worth $250 and a True Citrus Prize Package. Five first prize winners will receive an EllenAllen Annapolis Whitehall handbag valued at $225 and a True Citrus Prize Package.
Manufactured by True Citrus, this family of products is made from a patented process that crystallizes the oils and juices of citrus fruits in order to capture their fresh-squeezed taste. All True Citrus products are made from 100% natural ingredients and they come in unsweetened and sweetened varieties.
True Lemon®, True Orange™, True Lemon® Lemonade and True Lemon® Raspberry Lemonade on-the-go stick packets are made from real fruit, have zero calories unsweetened and 5 calories sweetened with Stevia, and contain no preservatives, artificial sweeteners or colors, gluten or sodium.
True Citrus products are available nationwide in more than 20,000 grocery stores including Walmart, Kroger, Safeway, Food Lion, ShopRite, Wegmans, Hannafords, Ralphs, Basha’s, Harris Teeter, HEB, Fred Meyers and Pathmark, among others.