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Jel Sert Adds Functional Beverage Brands

The Jel Sert Co. has acquired the Super C, Pure Kick and Zoic functional beverage brand names from Solis Brands Inc., a company founded in 2006 in response to the growing consumer demand for healthy and nutritious food and beverage products.

West Chicago, Ill.-based Jel Sert has been selling powdered soft drinks, freezer bars, dessert mixes and ready-to-drink beverages for more than 80 years. With Jel Sert’s strategy of expanding into health and wellness platforms, the acquisition allows the company to provide functional beverage options with brands that have been established in the marketplace.

“The addition of the Super C and Pure Kick brands will build on our strong position as a leading branded powdered soft drink manufacturer and allow us to leverage our existing innovation, marketing and distribution capabilities,” said Ken Wegner, president of Jel Sert.

Super C is a vitamin and mineral powdered drink mix that delivers functional ingredients in addition to vitamin C and antioxidants. Pure Kick is an endurance energy drink mix with a proprietary blend of electrolytes, vitamins and amino acids for performance and energy. Zoic is a ready-to-drink nutrition beverage that provides antioxidants, protein and 26 essential vitamins and minerals.

Jel Sert said June 29 that it will immediately take over responsibilities for all sales and distribution of the three brands. Any inquiries regarding sales of Super C, Pure Kick and Zoic products can be directed to the Jel Sert Customer Service Department at 1-800-323-2592.

Jel Sert’s proprietary brands include Wyler’s, Wyler’s Light, Pop-Ice, Flavor-Aid, Fla-Vor-Ice, Royal, My*T*Fine, Otter Pops and Mondo, among others.

Solis, headquartered in Altamonte Springs, Fla., is managed by its founders, two veterans in the food and beverage industry, John Serieka and Bruce Svetz, who collectively have more than 40 years of experience developing channels and brands for Fortune 50 companies, including Pepsi, Gatorade, Kraft and Nestle.

 http://www.jelsert.com/

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