Home » Save-A-Lot Kicks Off 2012 Fuel Your Family Road Trip
Marketing National

Save-A-Lot Kicks Off 2012 Fuel Your Family Road Trip

Save-A-Lot Alex

St. Louis-based Save-A-Lot®, one of the nation’s leading hard-discount, limited-assortment grocery chains and a wholly owned subsidiary of Supervalu® Inc. kicked off its 2012 Fuel Your Family Road Trip last week in Orlando to raise awareness of Save-A-Lot stores as the go-to destination for affordable, high-quality food

Save-A-Lot
Molly Stankovsky

Hitting the road for the 18-city, 30-day, 2,000-mile journey will be two Save-A-Lot brand ambassadors, Molly Stankovsky and Alex Frecon, both of Minneapolis, who won a national competition to serve as this year’s Fuel Your Family “Road Scholars.” They will travel through Florida, Georgia, South Carolina, North Carolina, Virginia, Washington D.C., Maryland, Pennsylvania and New York in a 2012 Subaru Outback to personally bring the brand to consumers as the summer road trip season winds down and the new school year gets underway.

Along the route, the Road Scholars will attend community events, conduct random acts of kindness, host customer appreciation events at Save-A-Lot stores, visit local Boys & Girls Clubs, and share recipes and tips for quick, easy, affordable meals. In addition, they will present donations from Save-A-Lot totaling $33,500 to local Feeding America affiliates, which will provide 268,000 meals to families in need. Save-A-Lot also will donate nearly 164,000 school supplies to benefit more than 18,000 students in Miami, Atlanta and Washington, D.C., and will donate $2,500 to the Juvenile Diabetes Research Foundation in Charlotte, N.C. Throughout the journey, the Road Scholars will share stories, photos and videos of their adventure at facebook.com/savealot and on Twitter @savealot.save-a-lot fuel your family road trip logo

“Road trips are a family tradition, and with the cost of gas a continued concern for many consumers, we want to show how Save-A-Lot can help ‘fuel your family’ with fresh, quality food, and simple meal ideas at savings of up to 40 percent, compared to traditional grocery stores,” said Andrea Wagner, Save-A-Lot VP of consumer and brand strategy, product development and Hispanic strategy. “It’s also a great time with the busy school season approaching to help families fuel their kids for success in the classroom with fun, easy, affordable and better-for-you breakfast and lunch-box options.”

Hitting the road to help families

The 2012 Save-A-Lot Fuel Your Family Road Trip will make the following stops:

• Titusville, Fla., Aug. 1

• Jacksonville, Fla., Aug. 2-5

• Valdosta, Ga., Aug. 6

• Atlanta, Aug. 7-9

• Greenville, S.C., Aug. 10

• Charlotte, N.C., Aug. 11-13

• Richmond, Va., Aug. 14-15

• Washington, D.C., Aug. 16-17

• Baltimore, Aug. 18-21

• Philadelphia, Aug. 22

• New York, Aug. 23-24

• Albany, N.Y., Aug. 25

Stankovsky and Frecon were named brand ambassadors after a nationwide search for this unique internship that provides invaluable job experience. Candidates were asked to submit resumes, writing samples and audition videos in teams of two, explaining why they deserve the internship. Submission materials were then reviewed, and the audition videos were evaluated based on originality, creativity and poise as well as the candidates’ ability to create social media buzz for their videos.

This marks the second year of the Save-A-Lot Fuel Your Family Road Trip. The experiential program was created in 2011 to bring the brand to consumers in a personal way and educate them about Save-A-Lot, a Supervalu banner. Last year’s team of Abby Tinberg and Bob Ringer visited 10 U.S. cities in three weeks, reaching more than half a million consumers.

Subaru is the official car of the 2012 Fuel Your Family Road Trip.

In the featured photo at top is Alex Frecon.

 

5 Ways To Weather Supply Chain Challenges

Consumers are accustomed to getting pretty much whatever they want, whenever they want it. For many, the pandemic was a huge wake-up call, as the nation’s supply chain faced unprecedented challenges. NGA addresses the trials independent retailers are facing with low order fill rates and offers solutions on how to navigate the supply and demand flux.

Learn More from NGA

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap