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Nestle Purina Introduces New Be Happy Pet Food

Nestle Purina Petcare Co. Be Happy

Last updated on September 4th, 2012 at 12:04 pm

Watching a dog chase its tail or a cat soak up the sun reminds us that there’s more good in the world than not, if you just know where to sniff it out. That’s the philosophy behind a new brand of dog and cat food inspired by the enduring happiness pets share with owners. Be Happy™ debuts nationwide with calls to action for owners to join the happiness movement, according to a Nestle Purina news release.

Be Happy is a new pet food brand by Nestle Purina PetCare Co. that celebrates happiness as a way of seeing the world. The brand has infused that philosophy into the packaging for its 100 percent complete and balanced dry dog and cat food varieties, and into its social media properties, including its Facebook page and mobile photo app.

“We looked at the way our pets see the world and were inspired by how they just seem to instinctively know the secrets to being happy,” said Aaron Williams, Be Happy brand manager. “We’re celebrating our pets as our happiness heroes. We’ve incorporated this philosophy into everything we do, and are encouraging pet owners to join our happiness movement online.”

Be Happy is a dry pet food available nationwide in cat and dog formulas. It helps support strong bones and teeth, healthy vision, and healthy skin and coat. In addition, the brand offers the Purina Happiness Guarantee: if a consumer is not completely satisfied with his or her experience, Be Happy will provide a refund.

Be Happy is available in two varieties for cats:

• Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors; and

• Poultry Pair-adise Crunchies with Chicken and Turkey Flavors.

Be Happy is available in two varieties for dogs:

• Beef Flavor; and

• Chicken Flavor.

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Donald E. Stephens Convention Center
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