San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on middle market consumer growth companies, has announced the sale of Method, a leading innovator in premium, eco-friendly household and personal care products, to Europe-based eco-pioneer Ecover. The transaction will create the world’s largest green cleaning company, with global distribution and unmatched capabilities in green product development, innovation and manufacturing, according to a news release.
Method was founded in 2000 by Eric Ryan and Adam Lowry with the goal of transforming the household cleaner from a toxic chemical that hides under the sink to an all-natural, biodegradable and stylish countertop accessory. Today, Method can be found in more than 40,000 retail locations throughout North America, Europe, Asia and Australia. Since SFEP’s initial investment, Method’s sales have grown more than 400 percent and the company has emerged as the largest and fastest-growing green home care brand in the world, the news release says.
“We are thrilled to have partnered with Method’s founders, management team and employees in building one of the world’s premier consumer brands,” says Scott Potter, managing partner at SFEP. “Our investment in Method demonstrates SFEP’s ability to identify emerging consumer brands with immense potential and to work closely with management teams to drive sustained profitable growth. This transaction represents a great outcome for the company and its employees and concludes a highly successful investment for SFEP.”
“This transition marks a new chapter in the evolution of our business,” says Eric Ryan, Method’s co-founder and chief brand architect. “Our partnership with SFEP was integral to Method’s rapid growth and success. Their expertise and support have been instrumental in helping Method drive brand strategy, increase distribution, dramatically enhance margin structure, and develop our management team. They have been ideal partners.”