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Parker Named Interim President Of Farm Fresh

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Supervalu Inc. has announced that Bill Parker has been named the interim president of Farm Fresh Food & Pharmacy, a 43-store division in the Virginia Beach/Norfolk, Va., market. Parker, Farm Fresh’s current SVP of merchandising, will replace Gaelo de la Fuente who became the company’s president in April 2010. Fuente is leaving the company to pursue other interests. Parker will assume the new role on Sept. 15.

“Gaelo has been a solid leader who has made several contributions to Farm Fresh’s success, and we wish him well,” said Kevin Holt, president of Supervalu Retail. “We are fortunate to have someone with Bill’s extensive operation and merchandising experience that will be able to keep the business moving forward as we look to identify a replacement at Farm Fresh.”

Parker brings more than 35 years of experience in the grocery industry to this expanded role. He has been with Farm Fresh for 14 years, holding director, VP and SVP roles in both operations and merchandising over that time. Prior to that, Parker worked at the Albertsons Florida division as a district sales manager and store director for 21 years.


About the author

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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