Chattanooga Bakery Inc., baker of the MoonPie, is partnering with White Coffee Corp. to offer a line of MoonPie-inspired flavored coffees. The new line includes Chocolate, Vanilla, Banana and Mint, evocative of the MoonPie snack varieties.
“Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process,” says Jonathan White, EVP of White Coffee Corp. “With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success.”
Nearly a million MoonPies are produced every day and distributed throughout the U.S. During the Great Depression, MoonPies found their place in Southern folklore as part of the “working man’s lunch” for coal miners and laborers alike who desired a solid and filling snack.
MoonPie coffees are sold in 10-oz. bags featuring the bright “retro” half-moon logo and cookie sandwich on the front. The four varieties are available nationwide in retail outlets at a suggested retail price of $5.99-$6.99 per pound.