Beverages National Southwest

Budweiser Donates $2.5M To FHF Through ‘Walk-Off A Hero’ Program

Bud walk-off donation to FHF

A pinch-hitter blasts a solo home run with the score tied in the bottom of the 10th inning. A sacrifice fly in the bottom of the 12th breaks a tie and wins it for the home team. A batter gets hit by a pitch with the bases loaded in the bottom of the thirteenth, scoring the winning run from third.

All are walk-offs. Moments like these happened all year during the just-concluded baseball regular season. And all have created heroes for the home team.

Each walk-off also has made a difference for a family of a wounded or fallen solider, thanks to Budweiser’s “Walk-off a Hero” program—a season-long campaign that raised $2.5 million for the Folds of Honor Foundation (FHF), a nonprofit organization dedicated to providing educational scholarships to families of fallen or injured soldiers. The 205 total walk-off wins during the 2012 regular season will help provide 205 scholarships to recipient families.

“Walk-offs are one of the most exciting ways to win in baseball,” said Rob McCarthy, VP of Budweiser at Anheuser-Busch. “Knowing that each walk-off this season will help support and honor our wounded or fallen heroes and their families made each walk-off even more exciting and meaningful.”

For each of the 205 walk-off wins during the 2012 regular season, Budweiser donated $5,000 to FHF. In addition to the “Walk-off a Hero” program, Budweiser contributed a portion of all sales from May 20 through July 7, raising a total of $2.5 million for FHF.

“Thanks to Budweiser and the ‘Walk-off a Hero’ program, we can now provide 205 more deserving military families with educational scholarships and incredible opportunities,” said Maj. Dan Rooney, president and founder of the Folds of Honor Foundation. “The $4.5 million that Budweiser has contributed to our foundation over the past two years has helped us bring these families healing, hope and the opportunity to realize their dreams.”

Budweiser presented the donation to Rooney and FHF on Wednesday in front of 42,509 people at Busch Stadium in St. Louis.

Rooney founded FHF in 2007 to give back to the spouses and children of soldiers killed or disabled in service to our country by providing them with educational scholarships. FHF has provided more than 3,500 educational scholarships to military families across the country since its creation.

Since 1987, Anheuser-Busch and its foundation have donated nearly $11 million to military charities, including the USO, Intrepid Fallen Heroes Fund, Pentagon Memorial Fund, Marine Corps Heritage Foundation, the Special Operations Warrior Foundation, Hispanic War Veterans of America, Paralyzed Veterans of America and the Korean War and Vietnam War Memorials.

In the featured photo at top: Budweiser presented the donation to Maj. Dan Rooney and the Folds of Honor Foundation on Wednesday in front of 42,509 people at Busch Stadium in St. Louis.



About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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