King Fish Media, a leading provider of marketing solutions, and Kretschmer, the nation’s leading brand of wheat germ, have launched www.MyWheatGerm.com. The destination website is filled with original content that highlights new ways to incorporate Wheat Germ into a healthy lifestyle. With seasonal recipes, articles and nutrition tips from experts like registered dietician Elizabeth Fassberg, consumers can learn how to make wheat germ a daily part of their active lives, according to a news release.
Along with the website, the brand launched pages on Facebook, Twitter and Pinterest to connect with consumers. Additionally, the brand’s Facebook timeline takes consumers back in time beginning in 1936 and moves forward with a look at vintage ads, labels and cookbooks for one of America’s original superfoods.
“While many ‘superfoods’ are hard to incorporate into the average diet, wheat germ is a versatile addition to almost any meal. Everyone can benefit from sprinkling wheat germ on their favorite foods throughout the day,” said Roy Lubetkin, president and CEO of Sun Country Foods Inc., maker of Kretschmer Wheat Germ. “We partnered with King Fish to help us introduce the brand to a new generation of consumers who are interested in health and wellness.”
“It’s rewarding to work with a classic brand like Kretschmer, because there’s a story to tell,” said Cam Brown, president of King Fish Media, “and storytelling is a great way to connect with consumers, especially in today’s world where technology offers so many platforms to shape and deliver that message.”
Kretschmer Wheat Germ comes in two varieties, Original Toasted and Honey Crunch, and retails for approximately $4.99. Kretschmer Wheat Germ is available for purchase in the cereal aisle at major grocers nationwide.