Leading juice manufacturer Old Orchard Brands is introducing a new line of premium sweet teas in frozen concentrate form. Available in Southern Style (lightly sweetened black tea) and Half & Half (sweet tea and lemonade) varieties, Old Orchard Sweet Tea is sold in 12-oz. cans that retail for $1.49 per package.
Old Orchard Sweet Tea can be found in the frozen juice aisle at Walmart and other leading retailers beginning this month. When reconstituted, each package provides 48 ozs. of premium tea.
The new line of teas fills a niche in the growing tea segment by providing consumers with a fresh-when-you-make-it option that costs less than 25 cents per serving, according to an Old Orchard Brands news release. In addition, the frozen concentrate packaging provides a more environmentally-friendly option when compared to traditional bottled packaging, the release adds.
“The Old Orchard premise has always been about great-tasting juice blends that offer families affordable, nutritious options for meal planning and snack time,” said Mark Saur, founder and president of Old Orchard Brands. “We are committed to the frozen juice category, and we believe these sweet teas represent the kind of innovation that keeps the frozen juice category relevant to today’s consumer.”
Both varieties of Old Orchard Sweet Tea contain 90 calories per serving.
Sparta-Mich.-based Old Orchard Brands is the second-largest producer of frozen juice concentrates in the U.S.