National West

Jim Lee, Vic Chiono To Be Inducted Into CGA Hall Of Achievement

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Jim Lee, president and COO of Stater Bros. Markets, and Vic Chiono, VP of sales, West U.S., Coca-Cola Refreshments, will be inducted into the California Grocers Association Educational Foundation (CGAEF) Hall of Achievement on Thursday, April 11, at the Sheraton Fairplex Hotel and Conference Center in Pomona, Calif.

The foundation’s Hall of Achievement was created in 1993, and recognizes California grocery retailers and suppliers who have contributed substantially to the advancement of the grocery industry.

“This year’s inductees are true icons of our industry,” said CGAEF President Ronald Fong. “Their unwavering dedication to the success of our industry, and their unselfish and devoted commitment to the communities they serve make both individuals worthy recipients of this year’s award.”

Jim Lee

Lee joined Stater Bros. Markets as group SVP of retail operations in 2002, bringing to the company more than 30 years of supermarket experience. Headquartered in San Bernardino, Calif., Stater Bros. is a Fortune 500 company, and the largest privately owned supermarket chain based in Southern California with 167 stores, nearly $3.8 billion in annual sales and more than 18,000 employees.

Jim Lee
Jim Lee

Lee began his grocery career with Ralphs Grocery Co. in 1972 as a clerk’s helper. He was promoted to various positions during his 25 years at the company including store manager, district manager, VP of operations administration and VP of store operations, Northern Division and Southern Divisions. His last position with Ralphs was group VP of the Central Division.

Prior to joining Stater Bros., Lee was president and COO, from 1996-2001, of Wild Oats Markets Inc. based in Boulder, Colo.; at the time, Wild Oats was the second largest chain of natural foods supermarkets in North America with annual sales of more than $1 billion. During his time with Wild Oats, he helped the company “go public” and oversaw a 600 percent increase in sales.

Vic Chiono

Vic Chiono is area VP of sales for Coca-Cola Refreshments, with responsibilities for the Central and West United States. He has been in sales and sales marketing for more than 36 years, just completing more than 26 years within Coca-Cola, holding numerous sales and management positions.

Chiono got started in the grocery industry at age 10 sorting bottles and sweeping the parking lots of his father’s Safeway store. He worked through high school and college as a checker and shelf stocker. After graduating from San Jose State University with a bachelor’s degree in business administration, Chiono started his career by joining Unilever as a sales representative selling food, health and beauty products to 135 retail stores.

Vic Chiono
Vic Chiono

In 1987, after obtaining several management positions within Unilever, Chiono joined Coca-Cola where he has enjoyed a successful career selling all Minute Maid, Gold Peak, Simply Beverages and juice drink products. Most of his sales background has been working with retailers throughout the United States. From 1996-1999, he shifted his focus to the foodservice division establishing Minute Maid products as a staple in restaurants, theme parks and hotel chains.


About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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