A new supermarket has opened in Dearborn, Mich. Valu Land hosted a grand opening and ribbon cutting ceremony Feb. 17-18 at its new store at 22541 Michigan Ave.
The supermarket opened in a revitalized vacant building and brings with it 40 new jobs. The store offers a full and convenient shopping experience with grocery, produce and other fresh products, in addition to hard-to-beat savings on everyday items, according to a news release. Valu Land is a low price leader that serves families who are value and budget conscious, the release adds.
Store Manager Ryan Wingett says, “Valu Land is perfect for shoppers who are on the hunt for lower grocery prices and welcomes the neighborhood to experience these savings. The stores carry national brands and Michigan’s favorite Spartan branded products, which, on average, cost 20 percent less than national brands for comparable or better quality. A good selection of fresh items such as quality meats, fresh and seasonal produce and deli and bakery items will be part of the product mix.”
Offering an appealing and attractive décor, the store creates a pleasant shopping atmosphere. Colorful, eye-catching signage and a POS program promote value and directs consumers to savings throughout the store, the release says.
According to Alan Hartline, Spartan Stores EVP of merchandising and marketing, “We are delighted to be part of the Dearborn community and to bring Valu Land to area shoppers. The store caters primarily to budget-minded households by offering value-priced items, as well as convenience, freshness and quality. With the economy as it is, Valu Land is responding to a heightened need for value that shoppers can depend on every day. Convenience is a key factor in terms of finding quality staple items at low prices in an organized supermarket which saves time searching for deals and navigating the store.”
Valu Land also has stores in Lansing, Leslie, Marion, Clare, Roseville and Warren. They are among the 101 retail supermarkets throughout Michigan that are owned and operated by Grand Rapids-based Spartan Stores, which also is a wholesale distributor to more than 375 independent grocery locations in Michigan, Indiana and Ohio.