Essentia Water is increasing its retail presence in grocery and specialty stores as a result of partnerships with retailers including Albertsons, Raley’s Supermarkets and The Fresh Market.
“Establishing partnerships with these prominent grocery and specialty retailers is a testament to our brand’s strength in its category,” says Ken Uptain, Essentia’s president.
Uptain notes that Essentia has experienced nine consecutive years of growth. In 2012, its overall sales revenues grew by more than 50 percent and Essentia also became the No. 1 selling bottled water brand in natural channel.
Approximately 100 Albertsons stores in Arizona, Colorado, New Mexico and Texas will carry Essentia’s single-serve sizes, including the 20-oz. sport-top. Essentia’s 1.0L and 1.5L single-serve bottles will be on shelves in roughly 125 Raley’s Supermarkets throughout California and Nevada.
The Fresh Market is increasing its commitment to Essentia by authorizing the brand’s six-pack 20-oz. sport-top and 1.0L sizes in 130 stores throughout the East Coast, South East, Midwest and California. The retailer currently carries the brand’s 20-oz. sport-top and 1.0L single-serve sizes.
“Each of these retailers has a commitment to serving consumers seeking natural and healthier products,” Uptain says. “They also provide the opportunity to deliver Essentia’s brand message to a broader audience.”