The Sheba brand has launched its “Sheba. Feed your passion.” integrated campaign featuring actress, philanthropist and cat lover Eva Longoria.
“I am excited to partner with Sheba for the launch of the ‘feed your passion’ campaign and help celebrate the many passions of cat lovers,” says Longoria. “My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets—especially cats.”
The multi-channel campaign introduces the premium cat food brand to the U.S. marketplace and leverages a fully integrated marketing approach that features Longoria in TV, print and digital advertising, in-store and consumer promotions, public relations and social media channels, according to a news release.
“We are proud to launch Sheba brand in the U.S., providing cat owners the opportunity to ‘feed the passion’ they have for their cats with our premium recipes,” says Tina Garcia, marketing services director for Mars Petcare. “We’re also thrilled to launch the ‘Sheba. Feed your passion.’ campaign in partnership with Eva Longoria who, as a cat lover, embodies our brand essence and the passions of our core consumer.”
Sheba Entrees for Cats enters the U.S. pet care market with two new lines, Premium Cuts and Premium Pates.