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Mike And Ike Candy Reunites For New Packaging, Flavor

Mike and Ike

Mike and Ike have reunited after “splitting up” last year over “creative differences.”

According to Just Born Inc., makers of Mike and Ike candy, the duo is getting back together “for the love of their fans and their passion for Mike and Ike candy.”

As part of their comeback, Mike and Ike appear in a movie trailer about their return. The trailer will air on national television beginning in June.

Mike and Ike candy also has a new package design and the addition of real fruit juice and amplified fruit flavor for all of the fruit varieties of the brand’s candy. The return of Mike and Ike also brings a new flavor “Strawberry Reunion” to shelves this spring.

“People of all ages showed their love for Mike and Ike during the split this year,” says Donald Houston, senior marketing manager for Just Born Candy. “It is due to the fans that they are back in business. Sales and excitement for Mike and Ike candy have never been higher. Now with a new movie trailer, Mike and Ike will really solidify their status as candy legends.”

 

About the author

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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