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Pop-Tarts Rolls Out Peanut Butter Flavors


Pop-Tarts’ new Gone Nutty! varieties are hitting store shelves nationwide in two flavors—Peanut Butter and Frosted Chocolate Peanut Butter.

“Peanut butter has long been the most requested flavor by our fans,” says Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”

With filling made with real peanut butter, Peanut Butter Pop-Tarts are sprinkled with fine sugar crystals while the Frosted Chocolate Peanut Butter flavor features a chocolate pastry crust and sweet frosting. Both are wrapped gold foil, making them stand out from the brand’s traditional silver foil wrappers. The peanut butter flavors are available now at retailers across the U.S.

To spread the peanut butter news and get the new flavors into the hands of fans nationwide, the Pop-Tarts’ “toasting team” is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the new peanut butter flavors. Fans can find information on the tour schedule here.


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Featured Photo Fresh Produce and Floral Council Expo, April 6
Anaheim Convention Center
Anaheim, California
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