Home » Pop-Tarts Rolls Out Peanut Butter Flavors
National New Products

Pop-Tarts Rolls Out Peanut Butter Flavors

KELLOGG COMPANY POP-TARTS 'GONE NUTTY!

Pop-Tarts’ new Gone Nutty! varieties are hitting store shelves nationwide in two flavors—Peanut Butter and Frosted Chocolate Peanut Butter.

“Peanut butter has long been the most requested flavor by our fans,” says Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”

With filling made with real peanut butter, Peanut Butter Pop-Tarts are sprinkled with fine sugar crystals while the Frosted Chocolate Peanut Butter flavor features a chocolate pastry crust and sweet frosting. Both are wrapped gold foil, making them stand out from the brand’s traditional silver foil wrappers. The peanut butter flavors are available now at retailers across the U.S.

To spread the peanut butter news and get the new flavors into the hands of fans nationwide, the Pop-Tarts’ “toasting team” is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the new peanut butter flavors. Fans can find information on the tour schedule here.

 

Fresh Intelligent Forecasting: The Superpower Against Labor Shortages?

Can automation and digitization of fresh operations help retain frontline workers, maximize scarce labor hours and minimize labor expenses, errors, and disruptions? Invafresh discusses the role fresh food retail technology plays in achieving this goal.

Learn More

3 Methods For Reducing Grocery Store Shrink

Grocery store shrink has been at an all-time high, costing the retail industry around $61.7 billion in sales. It’s a problem that can be mitigated. Storewise explains how.

Learn More

Featured Photos

Featured Photo Fresh Produce and Floral Council Expo, April 6
Anaheim Convention Center
Anaheim, California
Share via
Copy link
Powered by Social Snap