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Nature Valley Expands Beyond Traditional Granola Bars With New Products


Nature Valley is introducing two new products outside the traditional granola bar category: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola. Nature Valley’s new soft-baked oatmeal product and loose, bagged granola make it easier to enjoy the taste of Nature Valley on the go, the company says.

“Consumers have been asking for different variations of our classic Nature Valley granola bars for years. First, we responded with different flavor and texture combinations—from sweet and salty, to nuts and fruit,” says Michelle Peterson, associate marketing director for Nature Valley. “Now, we’re tackling new product lines that consumers have been asking for, and that complement our core business as the creator of the granola bar category.”

New Nature Valley Soft-Baked Oatmeal Squares are made with 100 percent natural whole grain oats and are soft-baked. Each square contains 12-16g of whole grains and is 160 calories or less. Available in two flavors—Peanut Butter and Cinnamon Brown Sugar—Nature Valley Soft-Baked Oatmeal Squares are now available at retailers nationwide with a suggested retail price of $3.89 for a six-bar box.

New Nature Valley Protein Granola is made with natural ingredients. Each serving contains 10g of protein and at NATURE VALLEY GRANOLAleast 23g of whole grain. The product can be found in the granola aisle at retailers nationwide and is available in two varieties—Oats ‘n Honey and Oats ‘n Dark Chocolate—with a suggested retail price of $4.49 for an 11-oz. bag.



About the author

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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