Category News National

Pork Rind Leader Revamps Brand Packaging

Rudolph's new look

Rudolph Foods, the world’s largest manufacturer of pork rinds for the past 57 years, has introduced a modern package look for Rudolph’s Pork Rinds. The redesign is intended to draw renewed attention to the Rudolph’s brand.

In an effort to become more relevant to today’s pork rind consumer, and represent what the Rudolph Foods brand stands for, the bag redesign was engineered to represent the look of a barbecue pit, with a Southern feel, the Lima, Ohio-based company says. The new packaging, with bold colors and engaging images, encourages easy snacking at events, such as parties, worksites, get-togethers, cookouts and everyday snacking, the company adds.

“A barbecue is a fun, southern, casual environment and that is exactly what type of snack pork rinds are,” says Mark Singleton, VP of sales and marketing for Rudolph Foods. “Pork rinds are traditional to the South but are a snack spread across America.”

The redesigned pork rind packages can be found on shelves in Walmart stores across the country.


About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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