Harris Teeter has chosen Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (ht mobile), its e-VIC program as well as the newly launched Facebook application, the Matthews, N.C.-based grocery chain says.
Harris Teeter says in a news release that it will use Tresata’s big data analytics platform to dynamically understand its product, customer and channel behaviors in an effort to provide its customers better value across its online, mobile, social and brick-and-mortar channels. Big data is being utilized in various industries, including financial services, retail and healthcare, to help companies understand what their customers want, when they want it and by whom they want it delivered. Tresata’s analytics software will allow Harris Teeter to analyze growing volumes of customer data, including a customer’s purchasing history to offer more personalized customer service, including e-VIC promotional offers, which are even more targeted to their shopping history, Harris Teeter says.
“We are thrilled with the opportunities Tresata’s software will provide our ht mobile, e-VIC and Facebook platforms,” says Danna Jones, communication specialist for Harris Teeter. “As Harris Teeter was founded on excellent customer service, it is our top priority to continue to serve our customers at the highest level possible. Access to insights from this type of dynamic intelligence software will enable us to better understand our shoppers’ buying habits as well as present us with the opportunity to improve our level of service by giving our customers exactly what they want when they want it. We have been very pleased with the initial results from early tests.”
Tresata has developed its analytics software on the same underlying technology that powers some of the most successful data and analytics companies like Google, Facebook and LinkedIn, the news release says. Analytics applications developed by Tresata use Hadoop (that underlying technology) and enable companies to collect, process, analyze and compute insights that allow for rapid monetization of big data. Tresata’s software processes large amounts of data and delivers actionable insights extracted from the meaning and context of both transactional and social data. This insight presents options to frontline decision makers in identifying the most likely product, service and channel options as well as promotions for their customers, the release says.
“With the amount of information about consumers doubling every two years and product options rapidly increasing, our predictive analytics software has tremendous potential for applications that improve offer identification, product selection, channel efficiency and price discovery for goods and services,” says Abhishek Mehta, founder and CEO of Tresata.
“Working with Harris Teeter gives us the chance to prove how this mountain of data, that the consumers are readily sharing with the world, can be used to benefit them—by providing them better products, at the right time and the best price. Tresata is excited that we have the opportunity to usher this revolution in retail analytics with Harris Teeter, whose commitment to innovation and customer service is legendary in the markets they operate in.”
As a result of this investment, Harris Teeter says its shoppers can expect in the coming months to see highly relevant promotions, increased shopping options and more personalized service that improve both their customer experience as well as buying power.
Goldsboro, N.C., store opens today
Harris Teeter opened its Memorial Commons store in Goldsboro, N.C., this morning. Located at 2120 Wayne Memorial Dr., the store is the company’s first in Goldsboro.
The 53,000-s.f. store is open 24 hours and includes a pharmacy. The store will host a number of events throughout August to celebrate its grand opening.
Harris Teeter has stores in the Carolinas, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and Washington, D.C. It and The Kroger Co. announced a deal earlier this month in which Kroger will acquire Harris Teeter for about $2.5 billion. The transaction awaits regulatory approval.