Category News National

Yoplait Reformulates Go-Gurt Product

YOPLAIT GO GURT

Newly reformulated Yoplait Go-Gurt yogurt is hitting store shelves with updated packaging featuring new health messaging—no high-fructose corn syrup and has natural flavors and colors.

“Our consumers expressed their need for a product that doesn’t contain high-fructose corn syrup for their kids and we listened and acted,” said Justin Conzemius, Yoplait associate marketing director. “For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious.”

Added Melissa Haase, research and development for Yoplait, “We know that sugar is a concern for parents and that parents desire more natural products. While there were hurdles with the new reformulation, we were also able to reduce the sugar by 1g and lower the calories from 70 to 60 calories per serving.”

Yoplait says the Go-Gurt product tastes the same and, when tested side by side with the previous Go-Gurt, kids continued to enjoy the new product.

Go-Gurt comes in tubes and is available in 8- and 16-count package varieties, with an SRP of $2.89 and $4.99, respectively. Go-Gurt is available nationally in the refrigerated aisle.

 

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Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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