National New Products

Jack’s Link Introduces Sriracha, Burrito Beef Jerky Flavors


Jack Link’s is rolling out some new “wild side” flavors with limited-edition Sriracha Beef Jerky and Burrito Beef Jerky—inspired by the spicy, global cuisines of Southeast Asia and Latin America.

“As the fastest-growing meat snack brand, Jack Link’s is continually creating exciting new meat snack flavors to meet the demands of consumers’ ever-evolving palates,” said Kevin Papacek, director of marketing for Jack Link’s. “Both of Jack Link’s new globally-inspired flavors—Sriracha Beef Jerky and Burrito Beef Jerky—invite today’s snackers to unleash their adventurous spirits with the bold and spicy tastes of their favorite foods.”

• Jack Link’s Sriracha Beef Jerky—packed with a kick of hot chili peppers and garlic, Jack Link’s Sriracha Beef Jerky marries the natural goodness of savory beef with the spice and heat of on-trend Sriracha hot sauce.

325ozBurritoJrky_5723_OL_15• Jack Link’s Burrito Beef Jerky—inspired by traditional south-of-the-border cuisine, Jack Link’s Burrito Beef Jerky blends the taste of tender 100 percent beef with the authentic flavor of spicy chili peppers, onions and garlic.

Requiring no refrigeration, both new offerings are packaged for convenient snacking. Each 3.25-oz. bag of Jack Link’s Sriracha Beef Jerky and Burrito Beef Jerky includes 15g of protein, is 97 percent fat free and is low in calories and carbs. Jack Link’s Sriracha and Burrito Beef Jerky are now available at retail locations across the country for a suggested retail price of $6.99.






About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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