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Kroger HQ Lights Up Pink For Breast Cancer Awareness Month

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For the fourth year in a row, Kroger headquarters will illuminate the Cincinnati skyline in pink inKroger Pink 2 celebration of breast cancer awareness. At a special ceremony at its downtown headquarters this morning, Kroger kicked off its annual Giving Hope a Hand campaign by unveiling pink spotlights and a 150-foot promotional banner to call attention to the start of Breast Cancer Awareness Month tomorrow.

Giving Hope a Hand, in partnership with key suppliers like General Mills and Yoplait, generates $3 million to support local breast cancer initiatives in communities across the country served by the Kroger Family of Stores. As part of the campaign, Yoplait is donating $50,000 to Susan G. Komen on behalf of Kroger. In addition, customers can show their support by downloading a digital pink ribbon to their shopper’s card at When one million ribbons have been downloaded, all Kroger communications will go pink.

Kroger Group VP Lynn Marmer and General Mills Senior Customer Manager Denise Edwards illuminated Kroger headquarters pink this morning.

“We are incredibly proud of the contributions our company, associates and partners like General Mills and Yoplait make to our breast cancer awareness efforts each year,” said Lynn Marmer, Kroger group VP.

The Giving Hope a Hand program features Kroger associates who are breast cancer survivors on customized packages of Kroger and national brand items sold exclusively in the Kroger Family of Stores. Their stories of survival and hope are featured on specially-marked packages and at

“For 15 years, General Mills has been committed to helping millions of women fight breast cancer in communities across the country,” said Peter Baruk, senior director of sales at General Mills. “We are proud to be part of a campaign with Kroger that supports breast cancer awareness and donates $3 million annually to local breast cancer initiatives across the country.”

Kroger’s campaign features storewide sales promotions on popular items, many of which will feature specially-marked pink packaging. This year, 1,600 items, including Kroger’s own products and and branded products from Energizer, Frito-Lay, General Mills, Jimmy Dean, Kimberly Clark, Kraft, Nestle, Pepperidge Farm, Pepsi, Purina, Sargento, Snapple, and SC Johnson will be marked with special shelf tags to highlight participation. The full list of partners can be viewed here.

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Cincinnati Kroger employee and breast cancer survivor Wilma Fields, far right, celebrated the 8th Annual Giving Hope a Hand campaign at a special ceremony this morning. She was joined by other Kroger breast cancer survivors and Yoplait representatives to light the building pink and unveil a 150-foot promotional banner to signal the start of Breast Cancer Awareness Month.

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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