Butterfinger, the “crispety, crunchety, peanut buttery candy bar,” will make its first Big Game Day debut in 2014, marking the first time for Nestlé USA to advertise one of its brands at the most watched nationally televised sporting event in the country. The Big Game Day commercial will support the introduction of Butterfinger Peanut Butter Cups, the biggest product launch in Butterfinger’s “90ish”-year history.
“We hope the Big Game attracts the largest audience ever to lay a finger on Butterfinger, and we’re excited to showcase our brand’s irreverent sense of humor on this national stage for the very first time,” said Butterfinger Brand Manger Jeremy Vandervoet.
Butterfinger Peanut Butter Cups will take the classic peanut-butter and chocolate combination to a whole new level showing how “the cup just got crunchy,” according to Nestlé. Each cup features a peanut-buttery Butterfinger filling with crunchy pieces mixed in, all surrounded by milk chocolate. Butterfinger Peanut Butter Cups will be available in retail stores nationwide in January.
This year Butterfinger is marking its “90ish” anniversary, as the candy bar originally invented by Chicago’s Curtiss Candy Co. was believed to have been promoted as early as 1923 (before it ultimately was sold to Nestlé in 1990). However, Butterfinger parent company Nestlé holds a trademark document from 1928, thus the “90ish” reference, keeping in line with the brand’s sense of humor.