Marketing National

Thursday Night ‘Taco Ride’ Featured In New Jennie-O Campaign

turkey taco

The “Taco Ride” along the Wabash Trace Nature Trail is getting national recognition in the newest marketing campaign created by Jennie-O Turkey Store. The maker of the Jennie-O brand says it is on a mission to help the world discover the great taste of turkey. The latest cycle of the brand’s Make The Switch campaign will be challenging people across America to replace ground beef with Jennie-O ground turkey in favorite recipes, such as tacos.

The centerpiece is a national television commercial called “Taco Ride,” which started airing on Dec. 30. It pays homage to the real, local event where thousands of riders meet weekly—regardless of weather—and bicycle from Council Bluffs, Iowa, to Mineola, Iowa, to eat tacos. It is the world’s longest running weekly social bike ride and is listed as one of the 10 best weekly rides in the world by Bicycling Magazine.

Jennie-O filmed the ride along the 10-mile trail and transformed the destination restaurant—Tobey Jack’s Mineola Steakhouse—into a Jennie-O turkey taco party, where patrons enjoyed a variety of turkey tacos before hopping on their bikes for the return ride.

“We’re out to show that it’s easy to eat well without sacrificing taste. We encourage everyone to try Jennie-O ground turkey in their favorite recipes to improve the nutritional value while still pleasing the whole family with meals they will love,” said Jen Ehresmann, director of marketing for Jennie-O Turkey Store. “We thank the dedicated ‘Taco Ride’ bicycle enthusiasts for welcoming Jennie-O to the ride and for enthusiastically switching to turkey tacos for an evening.”

Taco Ride for turkey


About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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