Old Orchard Brands is expanding its Old Orchard for Kids line of reduced sugar fruit juices to include Grape, Berry and Fruit Punch varieties. The new flavors join the existing Apple flavor that was introduced earlier this year.
Old Orchard for Kids has a suggested retail price of $2.49 per 64-oz. bottle, and it can be purchased at major grocery retailers across the nation beginning this month.
Old Orchard for Kids says it provides families with a great-tasting alternative to sodas and other sugary drinks because it contains 50 percent less sugar than traditional 100 percent juice varieties and it uses no artificial sweeteners or added sugars to enhance its taste. In addition, the entire line is 100 percent natural, so it has no artificial flavors, colors or preservatives. Each 8-oz. glass offers 100 percent of the daily recommended amount of vitamin C in addition to providing a boost of calcium and iron.
“Flavors like grape, fruit punch and berry are certainly kid-friendly, but we really developed the Old Orchard for Kids line with parents in mind,” said Mark Saur, founder and CEO of Sparta, Mich.-based Old Orchard Brands. “Parents want to feel good about what they are serving to their children, and in this case we have a fruit juice that we know kids will love but that mom and dad will also feel good about based on its positive nutritional profile. And, to top it off, we offer it at a price point that sets us apart from the competition.”