B&G Foods Inc. has launched two new Pirate’s Booty products: Pirate’s BootyCrunchy Treasures and Pirate’s Booty Fruity Booty. Pirate’s Booty Crunchy Treasures features pirate-themed shapes in aged white cheddar flavor. Pirate’s Booty Fruity Booty has a raspberry flavor made with real fruit.
“We know that finding snack options that appeal to both parents and kids isn’t always easy. That’s why we’re pleased to offer new twists on the snack that everyone knows and loves, Pirate’s Booty,” said Eric Berniker, VP of consumer engagement and innovation at Parsippany, N.J.-based B&G Foods. “Pirate’s Booty Crunchy Treasures really ups the ante on the crunch factor with fun pirate-y shapes creating a different snacking experience. Fruity Booty is the perfect balance of subtle sweet and crunchy for when you’re craving fruity fun.”
Pirate’s Booty Crunchy Treasures is baked rice and corn puffs in four pirate-themed shapes—X marks the spots, anchors, ship wheels and parrots—and blended with real aged white cheddar cheese. Crunchy Treasures is made without artificial colors, flavors or preservatives. The snack is also gluten-, peanut- and tree nut-free and has 0g of trans fat per serving.
Pirate’s Booty Fruity Booty is baked rice and corn puffs with a raspberry coating. It is made with real fruit and no artificial colors, flavors or preservatives. Pirate’s Booty Fruity Booty is also gluten-, peanut- and tree nut-free and has 0g of trans fat per serving.
Pirate’s Booty Crunchy Treasures and Fruity Booty are rolling out now to retailers nationwide. For more information, visit piratebrands.com.
