POM Wonderful is adding to the produce aisle with new Antioxidant Super Teas: Pomegranate Lemonade Tea, Pomegranate Sweet Tea and Pomegranate Honey Green Tea. POM’s No.1-selling Pomegranate Peach Passion White Tea will join the new Antioxidant Super Teas with a fresh new look and convenient new size.
Hitting store shelves this month, the new Antioxidant Super Teas combine the antioxidant power of premium 100% Pomegranate Juice with gently brewed teas. Pomegranate Lemonade Tea is a fresh take on a favorite, combining POM Juice with sweetened lemonade and tea. Pomegranate Sweet Tea is a California twist on Southern tradition with sweet black tea and POM Juice. Fans of POM’s original Lychee Green Tea will enjoy new Pomegranate Honey Green Tea, which combines a blend of green tea with the natural sweetness of honey and rose flavors. Pomegranate Peach Passion White Tea will maintain the tropical flavors of passion fruit with sweet ripe peach.
“POM Wonderful always innovates to meet growing demands, and with tea sales skyrocketing, we’re capitalizing on momentum to offer consumers new ways to enjoy pomegranate juice,” said Dahlia Reinkopf, senior director of marketing at POM Wonderful. “Antioxidant Super Teas aim to reach new consumers looking for healthy on-the-go refreshments without any artificial flavors or artificial sweeteners.”
POM Antioxidant Super Teas are available in 12-oz. sizes in POM Wonderful’s curved bottle for a SRP of $1.99. They will be available in the produce section of mass and grocery stores nationwide. The launch will be supported with in-store displays, point-of sale, retailer promotions, free standing inserts, trade advertisements, digital activations and public relations.