Home » POM Wonderful Rolls Out New Antioxidant Super Teas
Beverages National New Products Produce

POM Wonderful Rolls Out New Antioxidant Super Teas

PT_HoneyGreenTea_12oz_US

PT_PeachTea_12oz_USPOM Wonderful is adding to the produce aisle with new Antioxidant Super Teas: Pomegranate Lemonade Tea, Pomegranate Sweet Tea and Pomegranate Honey Green Tea. POM’s No.1-selling Pomegranate Peach Passion White Tea will join the new Antioxidant Super Teas with a fresh new look and convenient new size.

Hitting store shelves this month, the new Antioxidant Super Teas combine PT_LemonadeTea_12oz_USthe antioxidant power of premium 100% Pomegranate Juice with gently brewed teas. Pomegranate Lemonade Tea is a fresh take on a favorite, combining POM Juice with sweetened lemonade and tea. Pomegranate Sweet Tea is a California twist on Southern tradition with sweet black tea and POM Juice. Fans of POM’s original Lychee Green Tea will enjoy new Pomegranate Honey Green Tea, which combines a blend of green tea with the natural sweetness of honey and rose flavors. Pomegranate Peach Passion White Tea will maintain the tropical flavors of passion fruit with sweet ripe peach.

PT_SweatTea_12oz_US“POM Wonderful always innovates to meet growing demands, and with tea sales skyrocketing, we’re capitalizing on momentum to offer consumers new ways to enjoy pomegranate juice,” said Dahlia Reinkopf, senior director of marketing at POM Wonderful. “Antioxidant Super Teas aim to reach new consumers looking for healthy on-the-go refreshments without any artificial flavors or artificial sweeteners.”

POM Antioxidant Super Teas are available in 12-oz. sizes in POM Wonderful’s curved bottle for a SRP of $1.99. They will be available in the produce section of mass and grocery stores nationwide. The launch will be supported with in-store displays, point-of sale, retailer promotions, free standing inserts, trade advertisements, digital activations and public relations.

About the author

Kristen Cloud

Kristen was Editor at The Shelby Report.

1 Comment

Click here to post a comment

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

Learn More From Vericast

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap