Columbia Marketing International (CMI), a leading grower and distributor of more than a dozen apple varieties, says it is redefining the ultimate eating apple by rolling out Ambrosia apples in record numbers nationally.
With a name that means “Food of the Gods,” Ambrosia apples live up to their name by offering a naturally sweet, honeyed flavor and crisp texture that consistently performs well in taste tests, CMI says. Despite being a newer upstart in the apple cart, Ambrosia is quickly on its way to becoming a top 10 apple variety. Supported by strong consumer demand, Ambrosia orchards in Washington State are likely to double or even triple production over the next decade.
“The growth potential for Ambrosia is outstanding,” said Steve Lutz, VP of marketing for CMI and former CEO for the Washington State Apple Commission. “It’s such an excellent apple that it is continuing to build a loyal consumer following as more people discover just how good it tastes.”
Lutz also notes that the popularity of Ambrosia is reflective of a new wave of modern shoppers who are seeking distinct flavor profiles among the dozens of apple varieties found at an average grocery store. In the past, many of the legacy apples that have traditionally dominated the top 10 have landed there for reasons secondary to taste, primarily red color or other cosmetic factors.
Since color is not a primary factor, Ambrosia apples can be harvested at the peak of maturity based on starch and sugar levels. CMI says this ensures that Ambrosia will delight consumers while meeting the highest quality standards. Perfect for snacking, baking or enjoying with wine and cheese, Ambrosia apples are incredibly versatile with their creamy flesh and sweet, honey-like flavor.
Unlike most other modern varieties of apples, which were purposefully cultivated by crossing two varieties, Ambrosia originated the natural way, as a chance seedling in an orchard. Ambrosia’s taste, texture and color proved to be both high quality and unique, and the orchard’s pickers showed exceptional enthusiasm for it, so the seedling was cultivated.
The process of delivering a new apple to the market is lengthy, requiring about five to seven years to yield a robust crop. Now, after about 10 years of cultivation in the U.S., Ambrosia apples are available at leading supermarkets nationwide.