The Wisconsin Milk Marketing Board (WMMB) has named Kirk Scott as its director of retail programs. He will manage and implement the organization’s retail cheese and dairy programs.
Scott joins WMMB with nearly 25 years of experience in consumer insights, marketing and brand management, most recently serving as director of retail marketing at Grande Cheese Co. in Lomira, Wisconsin. He also has held roles in marketing and brand management at Kraft Foods, Rayovac, Careerbuilder.com and The Mark Travel Corp.
“Kirk’s extensive experience building and marketing large, national brands will be a key asset to the growing success of our retails programs for Wisconsin cheese and dairy products across the country,” said Marty Pullin, SVP of channel management at WMMB.
Scott holds an MBA in marketing and consumer behavior from Illinois State University in Normal. He also holds two bachelor’s degrees in plant and soil science as well as agriculture from Southern Illinois University in Carbondale. He resides in Sun Prairie, Wisconsin, and is based in the WMMB’s Madison office.