Yoplait is introducing its Yoplait Signature Collection, a series of designed cups styled by fashion designer Christopher Straub. The limited-edition cup designs appear on Yoplait Original and Yoplait Light varieties.
“Yoplait’s palette of colors and flavors really inspired me for this project,” said Straub. “For me, fashion is more than designing clothing—it’s about translating real-life textures and lines into statement pieces. I wanted to find the personality in each flavor and bring it front and center.”
The Yoplait Signature Collection includes Strawberry, Harvest Peach and Orange Creme from Yoplait’s Original line and Blueberry Patch, Key Lime Pie and Strawberries ‘n Bananas from Yoplait’s Light line. It is available exclusively at U.S. Target stores nationwide through February. Each cup is brightly colored, with bold designs.
“Choosing a snack or meal can be a lot like choosing an outfit—you select each based on your mood, plans for the day and current inspiration. Both can help you look and feel confident inside and out,” said Andrew Lainsbury, Yoplait’s shopper marketing manager. “We hope to give Yoplait lovers a fashion-forward experience through this collection and are thrilled to be working with Christopher Straub to share with consumers.”
To celebrate the collaboration, Yoplait is taking its Signature Collection to Mercedes-Benz Fashion Week at Lincoln Center in New York on Feb. 13. An exclusive event will showcase the cup designs alongside the dresses and sketches that inspired them, as well as two custom gowns created by Straub using Yoplait cups and lids.