Home » Yoplait’s New Signature Collection ‘Styled’ By Fashion Designer
National Perishables

Yoplait’s New Signature Collection ‘Styled’ By Fashion Designer

Yoplait Signature Collection Light Blueberry Patch Cup

Yoplait is introducing its Yoplait Signature Collection, a series of designed cups styled by fashion designer Christopher Straub. The limited-edition cup designs appear on Yoplait Original and Yoplait Light varieties.

Yoplait Designer Christopher Straub
Designer Christopher Straub styled the Yoplait Signature Collection.

“Yoplait’s palette of colors and flavors really inspired me for this project,” said Straub. “For me, fashion is more than designing clothing—it’s about translating real-life textures and lines into statement pieces. I wanted to find the personality in each flavor and bring it front and center.”

The Yoplait Signature Collection includes Strawberry, Harvest Peach and Orange Creme from Yoplait’s Original line and Blueberry Patch, Key Lime Pie and Strawberries ‘n Bananas from Yoplait’s Light line. It is available exclusively at U.S. Target stores nationwide through February. Each cup is brightly colored, with bold designs.

Yoplait Christopher Straub design
Christopher Straub’s fashion designs inspired his styling of the Yoplait Light Blueberry Patch cup.

“Choosing a snack or meal can be a lot like choosing an outfit—you select each based on your mood, plans for the day and current inspiration. Both can help you look and feel confident inside and out,” said Andrew Lainsbury, Yoplait’s shopper marketing manager. “We hope to give Yoplait lovers a fashion-forward experience through this collection and are thrilled to be working with Christopher Straub to share with consumers.”

To celebrate the collaboration, Yoplait is taking its Signature Collection to Mercedes-Benz Fashion Week at Lincoln Center in New York on Feb. 13. An exclusive event will showcase the cup designs alongside the dresses and sketches that inspired them, as well as two custom gowns created by Straub using Yoplait cups and lids.

About the author

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

1 Comment

Click here to post a comment

Interested in Consumer Egg Sales Trends in Retail Grocery?

Braswell Family Farms provides answers that uncover consumer egg sales trends and explains how to maximize sales in store.

Learn How

Featured Photos

Featured Photo Ribbon Cutting and Community Celebration
Winn-Dixie
Viera, Florida
Share via
Copy link
Powered by Social Snap