Aptaris, an enterprise marketing and promotions management provider, and Accelitec, a provider of cloud-based digital and mobile marketing solutions, are partnering to deliver services that provide marketers with greater ability to identify consumer behavior and act on opportunities to drive profitability.
The arrangement will allow marketers and merchandisers to use Aptaris’ enterprise marketing and promotions management platform to drive results all the way through the shopping experience by connecting to the point of sale with Accelitec’s WalletBuilder platform. The combined services bring a powerful new way for marketers to fund, promote, market and execute highly effective promotional campaigns, according to the companies.
“Being able to tie our marketing and promotion management solutions to Accelitec’s shopper marketing and engagement services provides marketers with a 360-degree platform,” said Aptaris CEO Tom O’Reilly. “This powerful technology increases the velocity that marketers interact with consumers and understand consumer behavior to specific promotions. The result is higher consumer engagement and return on investment.”
In an increasingly complex and fast-developing retail technology environment, consumer adoption and expectations can be hard for many retailers to understand. With a focus on solutions that make it easier to operate in an environment of rapid change, the Aptaris-Accelitec combination takes the strengths of both companies to make the complicated more manageable, the companies say.
“This is a fantastic opportunity for Accelitec to connect with Aptaris’s elegant solution for managing marketing initiatives,” added Accelitec CEO Tom Bartz. “We think this is a powerful solution that is unmatched in the market and will deliver the results that matter most to our customers.”