In anticipation of its 50th anniversary next year, Gordy’s County Market is unveiling a new branding campaign to bring more consistency, unification and familiarity to the growing Wisconsin company.
In 1966, Gordon R. Schafer began his career in Chippewa Falls with the goal of providing a local grocery store that would sell quality products at a price customers could afford, while being an integral part of the community.
Today, these standards and values remain the same. With the addition of 10 Gordy’s locations in the last five years, the grocer says it feels it is important to remember where it began, where it is and where it is going.
“With our growth, we’re expanding and entering new communities. We want to ensure our customers understand we are there to not only provide them with bottom-line prices on quality products, but to also serve the community itself outside of the grocery store walls,” said Jeff Schafer, president and CEO of Gordy’s. “Our hope is that our new branding campaign will integrate our past, which we are proud of, with the future, which we are excited for.”
The branding coincides with Gordy’s removal of “County” from “County Market” and its endeavors to bring consistency to each of its stores, uniting its customers and employees across western Wisconsin.
“The word ‘County’ has been in our name since 2003 and certainly has had its place. But now that we are entering various towns, we are not just serving counties anymore, we are serving communities,” said Schafer. “We are proud of our dad (Gordy), and we are going to be known as ‘Gordy’s Market.'”
Gordy’s new brand campaign kicks off this month in various advertisements, print and digital, as well as event banners, social media, in-store signage and more.
“This project will take time,” Schafer added. “However, as we begin to phase in our new branding and logos, our prices will remain the same, but our customers’ overall shopping experience will be enhanced.”
A unique aspect of this branding campaign is the Gordy’s “G” symbol. This symbol will be used on sale items inside the store, as well as other select ad spots, and will become familiar to Gordy’s customers as they “look for the ‘G.'”
In providing a three-part branding campaign with a main logo, simplified “Gordy’s Market” and ‘G’ symbol, Gordy’s hopes to provide a cohesive shopping experience through the use of a unified branding effort.
Gordy’s other entities, including Gordy’s Express and Gordy’s Valley Spirits, as well as signature lines such as Donna Mae’s Bakery Products and Gordy’s Smokehouse Meats, also will undergo a transformation to align with the overall Gordy’s Market look and feel.