Prairie Farms and Peeps are rolling out Peeps flavored milk in time for Easter. The new limited-edition Peeps Milk is hitting the shelves at retail outlets throughout the Midwest in three flavors: Marshmallow Milk, Chocolate Marshmallow Milk and Easter Egg Nog.
“Our customers want variety, and we’re thrilled to partner with Peeps to bring America’s newest milk flavors to the dairy case. Prairie Farms Peeps Milk is 100 percent real milk balanced with just the right amount of premium ingredients to deliver sweet ‘Peep-tastic’ flavor—sure to delight consumers of all ages,” said Rebecca Leinenbach, VP of marketing and communications at Prairie Farms. “The Peeps Milk carton graphics will stand apart from other products in the dairy case. They are colorful and playful and feature the beloved Peeps shapes along with fun recipes on the side panels.”
Added Noelle Porcoro, senior brand manager at Peeps, “Peeps marshmallow is iconic symbol of Easter and springtime, but enjoyment of the product extends well beyond eating the cute treats. Through our exciting partnership with dairy leader Prairie Farms, fans will be able to express their ‘Peepsonality’ in new ways this spring with Peeps flavored milk products, using the limited-edition beverages in recipes, coffee or as an accompaniment to a favorite cereal.”
In addition to the release of Prairie Farms Peeps flavored milk, Prairie Farms is hosting a recipe contest from March 9-April 5. Consumers are invited to upload a recipe and photo featuring at least one Prairie Farms product and their favorite Peeps marshmallow treat. Every day, five submissions will be randomly selected to receive a prize package. Weekly prizes also will be awarded to entries in the form of an Easter basket prize package. The weekly winner’s basket will contain a $250 cash prize plus $100 toward the purchase of Prairie Farms products, and the winner will choose a food bank participating in Our Caps Your Cause to receive $250 in product donations.