Produce managers play an important part in changing the way America shops—and eats—and, according to a recent survey by Packaged Facts, three out of four shoppers choose where they shop based on the produce department.
As featured in Chase’s Calendar of Events since 2012, Love Your Produce Manager Day aims to honor exemplary customer service in U.S. supermarket produce departments. This year, the event will be recognized on Thursday, April 2.
To encourage industry participation in raising awareness of this day, a donation will be made to United Fresh’s “Let’s Move Salad Bars to Schools” program by Frieda’s Specialty Produce on behalf of produce companies, industry organizations, grocery retailers and growers who use the #LYPM hashtag in a Facebook, Twitter and/or Instagram post, or mention Love Your Produce Manager Day on their websites. Love Your Produce Manager Day messages must be posted by 11:59 p.m. April 3 to be counted.
Additionally, Frieda’s is hosting a public social media giveaway to encourage shoppers to show their appreciation for their Produce Managers through Thursday, April 2. For a chance to win a prize for themselves and their produce manager, shoppers can post a shout-out to their favorite Produce Manager on Facebook, Twitter and Instagram with hashtag #LYPM. Three sets of winners will be announced April 3.