Marketing Meat/Seafood/Poultry National Perishables

Star Ranch Angus Beef Spring Promotion Promotes ‘100% Mouthwatering’ Steaks

Star Ranch Angus Beef logo

This spring, Tyson Fresh Meats’ Star Ranch Angus beef brand is launching a “100% Mouthwatering” promotion, which runs through May. It is the first promotion of 2015 centered on the brand’s “100 percent commitment to retail customers and consumers,” according to the company.

“This year, we’re continuing to communicate all of the ways we deliver 100 percent to consumers,” said Rick Janke, brand manager for Tyson Fresh Meats. “With spring comes grilling season, and we know consumers will be looking for delicious, juicy steaks at the meat case. We’re completely committed to delivering a ‘100% Mouthwatering’ eating experience in every package of Star Ranch Angus beef and fully back every purchase with our 100 percent satisfaction guarantee.”

The “100% Mouthwatering” promotion includes several point-of-sale elements, such as an ironman sign with hardware, banner, shelf billboard, coupons with holder, digital elements and promotional hats for meat department staff.

Additionally, Tyson Fresh Meats is offering participants a chance to receive a $50 gift card by showing off their in-store point-of-sale display. Participating retailers can submit photos of their Star Ranch Angus beef “100% Mouthwatering” promotion display, along with their store’s name and mailing address, to [email protected] to receive a gift card (one card per store, per promotion).

About the author

Kristen Cloud

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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