Bimbo Bakeries USA is launching a new premium bread line called Healthfull, part of the Arnold, Brownberry and Oroweat brands’ portfolio of products.
Available nationwide and in three varieties—Flax & Sunflower, Steel Cut Oats & Honey and Nuts & Seeds—Healthfull is made with 100 percent whole grain flour, is a good source of fiber and contains no high fructose corn syrup, artificial colors, flavors or preservatives. Each product also is certified by the American Heart Association and the Whole Grains Council, according to Bimbo Bakeries.
“We know from our research that consumers are interested in adding more whole grains and fiber into their diet. And we also know that no one wants to sacrifice taste,” said Aubrecia Houston, brand manager for Arnold, Brownberry and Oroweat Breads. “These insights served as our inspiration when developing the unique flavor profiles of the new Healthfull breads that are packed with whole grains, deliver 12 percent of the recommended daily dietary fiber and have 80 calories per serving.”
Healthfull is rolling out with a fully integrated marketing campaign called “Love, Your Bread.” The campaign, kicking off this month, will be supported with print and digital advertising, sampling events, public relations and social media. The campaign also will premiere with a movie trailer showcasing that a rekindled relationship with bread that truly loves you back is anything but stale, according to Bimbo Bakeries. The 30-second trailer will debut at select movie theaters coast to coast as well as online.