Home » Superfresh Apricots Are Two Weeks Early This Season
Produce News Suppliers West

Superfresh Apricots Are Two Weeks Early This Season


Last updated on June 14th, 2024 at 10:25 am

Domex Superfresh Growers of Yakima, Washington, says it is looking forward to a “sweet” Washington State apricot crop this season—as weather has been ideal for growing the tree-ripened fruit in the premiere growing regions of Central Washington. This vintage crop should provide above-average sizing and flavor. The industry estimates approximately 8,000 tons, which is an increase of 10 percent from last year.DSG_Apricot_Graphic

“Domex Superfresh Apricots will begin shipping around the 7th or 8th of June through the middle of July. This start is a full two weeks earlier than last year. Peak volume should occur around the 19th or 20th with Organic Apricots available around June 12. Domex Superfresh volume for the season is estimated at 15 precent of the industry’s estimated 800,000 boxes. Perfection is the primary variety with Rivals, Goldstrike and Robada accounting for the balance of the volume,” said Howard Nager, VP of marketing for Domex Superfesh Growers. “We are also excited about having promotable volumes for the Fourth of July holiday.”

Domex Superfresh Growers is the only company offering volume and shipping from both the Yakima and Wenatchee areas. This will provide for both efficiency and convenience consolidating with cherries, apples or other commodities. Domex will ship a variety of sizes in its Summerfresh Fruit boxes, including a 15-pound Panta pack, 24-pound volume fill cases and 1.6-pound zippered poly bags.

“We are also ramping up our consumer communication on apricots this year, and will be featuring fun and engaging graphics,” said Nager. “We have created interesting and informative social media content that makes engagement between retailers and consumers a breeze.

“Apricots bring the taste of summer to consumers with their vibrant color and tangy-sweet taste,” he added. “They are ideal for baking, making preserves or eaten as a delicious, nutritious snack. We are looking forward to sharing the great taste of Washington apricots this season.”

Domex Superfresh Growers is a leading grower and shipper of both conventional and organically grown apples, pears, cherries and apricots from the Pacific Northwest.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

Featured Photos

Featured Photo IDDBA Annual Convention
George R. Brown Convention Center
Houston, TX