Marketing National Produce Produce News

Giumarra Brings New Zealand Citrus, Pipfruit Flavor To North America

Giumarra-diva2

New Zealand’s fresh fruit abundance is here, and Giumarra Wenatchee says it is marketing its line of import apples, pears and Meyer lemons throughout summer.

“The growing season for New Zealand has been optimal, and our Meyer lemons have good coloring and size,” says Jason Bushong, division manager for Giumarra Wenatchee. “We are excited to debut our new Nature’s Partner branded 1-lb. handle bag. This packaging continues to enhance the volume per purchase for many applications in the kitchen and entertaining.”

Crop timing is slightly ahead of years past, with air shipments currently available. Vessel shipments subsequently arrive the first week of July. The Meyer lemons are available on both coasts, and the season will conclude in September.

Giumarra Wenatchee also is offering its line of new crop New Zealand-grown apples, spearheaded by Lemonade, exclusively grown by Yummy Fruit Co. of New Zealand.

Giumarra-diva1“This is our third year selling Lemonade in the North American market,” says Bushong. “We are also excited to introduce the DIVA apple. DIVA is a high brix, firm, high red-colored apple that will be a star in the apple category for the summer months ahead.”

DIVA is unique to New Zealand, having originated in Hawke’s Bay.

Giumarra’s apple lineup also includes Fuji, Gala, Braeburn, Granny Smith, Cripps Pink and Red Delicious. For pears, Giumarra will offer Comice, Taylor’s Gold and Angélys varieties.

“We see retail success when sampling our unique varieties, such as with the Lemonade apple and Angélys pear,” says Scott Ross, eastern region business manager for Giumarra. “Consumers really connect to new flavors of their favorite items.”

Giumarra offers a range of promotional tools for its customers, including point-of-sale materials and in-store event planning.

About the author

Kristen Cloud

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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