The Florida Retail Federation’s (FRF) grocery council will be rebranded the Florida Grocers Association. The announcement was made by FRF President and CEO Rick McAllister during FRF’s recent 2015 summer meeting. The Florida Grocers Association will continue to be a division of the Florida Retail Federation with a clear vision to serve Florida’s $45 billion grocery industry.
“Florida’s grocers are such an important and influential part of our economy, and we felt that this rebranding better reflects the impactful role they play for both businesses and consumers,” said McAllister. “We felt the council needed to be better positioned to meet today’s needs and challenges of the state’s grocery industry, and the Florida Grocers Association provides the appropriate level of support and awareness.”
Tom Jackson, a current FRF consultant and retired former CEO of the Ohio Grocers Association, will serve as interim executive director of the new Florida Grocers Association, and will look to continue expanding its membership while also serving the needs of the more than 2,300 grocery stores and their industry partners statewide. Jackson currently serves as the director of FRF’s grocery council.
“Tom brings a wealth of knowledge, experience and expertise about how to properly manage an organization of this size, while also growing its membership,” said McAllister. “Tom successfully ran a similar organization in Ohio for 25 years, and I look forward to the positive impact he’ll have here in Florida as we look to better serve the needs of Florida’s grocers.”
Added Jackson, “I’m very excited about this new association, as it will provide a greater and more defined identity to serve Florida grocers. Florida is the third largest state in the nation yet didn’t have a grocers association. Our industry is too big and too important not to be served by an association dedicated to grocer’s needs. With substantial resources already in place, like our excellent government relations team and top-notch administrative support, we will hit the ground running.”
FRF will unveil a new logo, updated website and other marketing support for the association in the coming weeks.