Deli/Prepared Foods Marketing Multicultural Perishables Southwest

Carl Buddig Rolls Out Its First In-Market Hispanic Campaign In Houston

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Carl Buddig & Co. will launch its first integrated in-language campaign in Houston. The Illinois-based company says a combination of factors point to Houston as an ideal marketing environment to win a new multicultural consumer base.

The campaign consists of radio, out-of-home advertising, social, digital and earned media efforts to drive awareness with Hispanic consumers and drive them to local stores where they can find Buddig’s selection of pre-packaged lunch meats. The campaign’s core relies on retailer partnerships with the area’s top grocery chains with in-store activation and promotion throughout the back-to-school period—a key timeframe for reaching moms as they are looking for new lunch-time solutions in the aisle. Among Buddig’s retail partners are Walmart, Kroger, H-E-B, Fiesta, FoodTown and Foodarama, among others.

“The Buddig brand and our family of employees are committed to providing all of our customers with quality and affordable lunch meats,” says Tom Buddig, Buddig’s EVP of marketing. “We value the Hispanic families that trust Buddig, so we are incredibly excited to be able to connect with them in this creative way in partnership with our retail partners because when they win, we win. Houston is a dynamic market…”

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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