The International Dairy-Deli-Bakery Association (IDDBA) has released its latest original research, “Digital Merchandising for Deli and Bakery.” Developed in conjunction with retail technology consultancy firm Brick Meets Click, the report examines the growing relevance of digital shopper omnichannels and explores ways in-store deli and bakery departments can embrace online technology to attract and retain shoppers and grow sales.
Among the report’s findings are four opportunity areas that represent key paths to purchase:
1. Moving shoppers toward a purchase decision before they come to the store.
2. Promoting additional purchases with new digital devices that make ordering and purchasing faster and easier.
3. Making it easier for shoppers to purchase products by aligning with click and collect, local delivery services or self-service dispensers.
4. Encouraging shopper feedback and conversation to increase engagement and boost return trips.
“Technology continues to create new opportunities for food retailers and manufacturers to engage and connect with today’s shoppers,” said Alan Hiebert, senior education coordinator at IDDBA. “Our latest research provides industry professionals with the information they need to successfully implement marketing and sales processes in the various channels their shopper base frequents.”
The free report is available to both IDDBA members and non-members.