Food Lion is partnering with its customers to help solve hunger by launching specially marked Food Lion Feeds bagged apples for sale in its stores. In its second year, the bagged apple campaign will help provide one million meals to feed families facing hunger in local communities across the grocer’s 10-state footprint.
With the sale of each bag through Oct. 6, or while supplies last, Food Lion Feeds will donate five meals to local food banks, in partnership with Feeding America. The bags will maintain an MVP sale price of $2.99 throughout the campaign.
Through Food Lion Feeds, Salisbury, North Carolina-based Food Lion says it is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. The specially marked bagged apples are the second of three in-store Food Lion Feeds campaigns in 2015. Through the sale of special Food Lion Feeds reusable bags earlier this year, Food Lion Feeds provided one million meals to local food banks in partnership with its customers. The specially marked apples are anticipated to provide an additional one million meals.
The in-store campaigns support Food Lion Feeds work toward its goal of providing 500 million meals to families in need in its local communities by the end of 2020.