Marketing Meat/Seafood/Poultry National Perishables

Star Ranch Angus Beef Kicks Off ‘100% Irresistible’ Fall Promotion

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This fall, Tyson Fresh Meats’ Star Ranch Angus beef brand says it is tempting consumers with tender, juicy and flavorful “Real. American. Beef” roasts. The “100% Irresistible” promotion runs through October and is the final promotion of 2015 centered on the brand’s “100% commitment to retail customers and consumers.”

“As the weather gets colder, and consumers get together for meals with family and friends, we want them to know we’re completely committed to delivering a great eating experience with every package of Star Ranch Angus beef and fully back every purchase with our 100% satisfaction guarantee,” said Rick Janke, brand manager for Tyson Fresh Meats.

The “100% Irresistible” promotion includes several point-of-sale elements, such as an ironman sign with hardware, poster, shelf billboard, coupons with holder, digital elements and promotional hats for the meat department staff.

In addition, retailers participating in the promotion can have $50 donated to the Lone Survivor Foundation in their name from Tyson Fresh Meats by showing off their in-store point-of-sale display. The Lone Survivor Foundation restores, empowers and renews hope for wounded armed service members and their families through health, wellness and therapeutic support.

Participating retailers can submit a photo of their Star Ranch Angus beef “100% Irresistible” promotion display, along with their store’s name and mailing address, to [email protected] for the donation to be made.

About the author

Kristen Cloud

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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