Last updated on September 29th, 2015 at 02:12 pm
Sheetz opened a new restaurant/grocery concept store for the students and local community of State College, Pennsylvania, Monday. The location, at 129 S. Pugh Street, is focused on food and beverage offerings, according to the Altoona-based company.
During the grand opening event, activities included a ribbon-cutting and celebration featuring free self-serve coffee, fountain drinks and samples as well as games, music and prizes. Giveaways included Z cards and Sheetz Swag winners with the grand prize of the ultimate tailgate package featuring a tent, Yeti cooler, grill and chairs. Additionally, during the week of the grand opening, 15 percent of any menu item ordered on Sheetz’ signature MTO screens, up to $10,000, is being donated to Thon, a Penn State student-run fundraising effort aimed at raising awareness for the fight against pediatric cancer.
“We are proud to open the second Sheetz restaurant concept at Penn State, my Alma Mater,” says Ryan Sheetz, director of brand for Sheetz. “At Sheetz, we are constantly reinventing ourselves and bringing innovation to our industry. This new restaurant concept is just one example of how Sheetz will continue to push the envelope this year.”
With only one other fuel-free location companywide—at West Virginia University—this new concept has a heavy focus on Sheetz’ traditional Made-to-Order selections, sandwiches and salads, prepared food and bakery items as well as the newly launched Sheetz Bros. Coffee. The new location is open 24/7, can accommodate 144 people with indoor and outdoor seating and boasts a Sheetz “beer cave.” Additionally, the physical space, spanning more than 5,000 s.f., creates 35-40 jobs for the area.
At 6 p.m. Monday, Oct. 5, Sheetz will present a check to the representatives of Thon at the Pugh location, awarding the donations raised from the week-long grand opening event. Additionally, the winner of the ultimate tailgate package and five $100 Z cards will be announced.
To continue the momentum around the opening, Sheetz says it will launch a Shwipe and Win campaign that will run from Oct. 9-Nov. 9. This promotion will give entrants the opportunity to win prizes such as an Xbox, Beats by Dre Headphones, Beats Pill Portable Speaker, an iPad mini and more. A winner will be announced every Monday during the allotted month.
Sheetz operates more than 500 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.
