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Facts Up Front Featured On Lifetime

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Last updated on June 14th, 2024 at 10:07 am

A Lifetime show airing this month features Facts Up Front and how this innovative front-of-pack labeling can help people shop for food and prepare balanced and healthier meals, according to the Grocery Manufacturers Association (GMA).

The Balancing Act segment first aired Oct. 8 and will be broadcast again on Oct. 15, in addition to being broadcast in syndication in local television markets across the country.

Facts Up Front is a voluntary initiative created and led by GMA, which represents the nation’s leading food, beverage and consumer goods companies, and the Food Marketing Institute, which represents more than 1,500 food wholesalers and retailers. The facts such as calories, saturated fat, sodium and sugars on the front of food and beverage products are grounded in consensus nutrition science and are straight from the Nutrition Facts Panel. Products bearing the Facts Up Front label are in stores nationwide.

The Balancing Act segment on Lifetime is hosted by Olga Villaverde and features registered dietitian Kimberly Kirchherr. It provides an overview of the Facts Up Front initiative, explaining how it can become a part of any shopper’s current habits. Villaverde and Kirchherr take viewers through the full meal time experience—starting at the grocery store and continuing through meal preparation and serving. The segment gives viewers a simple, easy-to-follow explanation of what Facts Up Front is, why it is beneficial and how it can become a part of their routine.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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