Leading up to Veterans Day on Nov. 11, Southeastern Grocers, the parent company of Bi-Lo, Harveys and Winn-Dixie stores, has launched the Wall of Honor community donation campaign in all stores. Every cent generated through customer donations through Nov. 15 will be donated in support of the Wounded Warrior Project (WWP) Independence Program.
Customers can purchase a $1 Dedication Card and write a special message to their own military hero. These personal dedications will build a Wall of Honor at each store as a visual tribute to those who served, continue to serve and sacrifice for the nation. Customers can also like, follow and share Bi-Lo, Harveys, Winn-Dixie and WWP Facebook posts and Twitter feeds with #AllforHonor or honor a veteran by posting a dedication on facebook.com/allforhonor.
“During our successful Independence Day campaign, which raised over $3 million for the WWP Independence Program, we were inspired by our customers and associates who wrote personal dedications to their own warriors on signage in our stores,” said Ian McLeod, president and CEO of Southeastern Grocers. “We fully recognize their pride and continue to honor and give thanks to our military and their families for their sacrifices. We serve our customers in states with some of the highest active duty military populations in our country, so this cause is especially important to our associates, customers and the communities in which we live.”
Steve Nardizzi, CEO at WWP, added, “Our alliance with Southeastern Grocers has given Wounded Warrior Project the resources we need to fulfill our mission of honoring and empowering Wounded Warriors. The Independence Day campaign surpassed every expectation we had, and we are profoundly grateful to Southeastern Grocers, their incredible staff and their loyal customers for their dedication to this nation’s veterans. We’re excited for what Southeastern Grocers will do for our Alumni yet again this year, as they continue to exemplify what can be achieved when like-minded charities and corporations join forces.”
Because of its customers’ tremendous respect and appreciation for Wounded Warrior Project, Southeastern Grocers has named WWP as an Official Charity Partner for 2016, enabling future initiatives to increase awareness and support for WWP.
The Wall of Honor campaign provides an immediate opportunity to raise funds and needed attention for the Wounded Warrior Project Independence Program, which was created in 2011 to help injured service members and veterans design their own path from surviving to thriving.
Southeastern Grocers operates approximately 756 grocery stores, 145 liquor stores and 504 in-store pharmacies in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.
